ICE London is an international gaming showcase focusing on the latest technologies and innovations in the online gambling industry, significantly influencing its technological advancement and player experience.
With ICE London 2024 being just around the corner, there’s no better time than now to unpack some of the highlights from yesteryear. Last year’s event was stacked with some revolutionary reveals and announcements, so let’s get into it.
What is ICE London, and How Does it Affect Online Gambling?
International Casino Exhibition London (ICE) is a gaming showcase that focuses on leading technologies, products, and services present in the online gambling industry. This event plays a big role in driving innovation and technological advancement within the greater gambling scene.
ICE London is a platform for companies to showcase their products, impacting the variety and quality of online gambling experiences. Players benefit from the advancements and innovations presented at this event. This year it is being held at the London ExCeL centre, where over 40,000 attendees come together to push the gambling scene towards greater heights.
Does ICE affect me as the player?
At the end of the day, ICE is a platform for companies to demo their products, receive praise or constructive criticism, and ultimately launch their product into the gaming sphere. The amount of variety, complexity, and game-changing showcases
Due to the boundary pushing nature of the companies showcasing their latest and greatest products, ICE influences the way you enjoy your favourite games. The best way to view this is by accepting that every win for a company at ICE is a win for you in the short and long term.
The Game changers: Unpacking the Highlights of ICE 2023
ICE London 2023 had showstopper after showstopper to set the tempo over its three-day run. Major highlights included advancements in identity and payment protection, the unveiling of a fully cashless casino system, prominent esports events, discussions on diversity in gaming, and the philanthropic efforts of Clarion Gaming.
Here are some of the highlights that took us all by surprise:
Innovations in identity and payment protection
Companies like W2, Crucial Compliance, nChain, and BitBoss have been pushing for safer authentication and payments through powerful blockchain technologies. While this partnership may appear as yet another company-company profit dump, this innovation can greatly increase the safety of UK and non-UK players.
Unveiling the “cashless” casino
BitBoss revealed their progress on developing a fully cashless casino. This system, consisting of hardware, software, and banking KYC, comes together to create a casino with no cashflow. This innovative approach will allow thousands of players to enjoy all the benefits of a cash casino, with a few anonymity perks to back it up.
A whole lot of E-Sports
ICE 2023 welcomed some of the most talented gamers from around the globe. The FIFA She-Sports tournament took place on the third and final day, while day 2 allowed visitors to premiere the e-sports documentary, IRONCLAD. This film details diversity and equality across the gaming sphere, bringing awareness to a host of highs and lows.
Diversity equals growth
ICE’s defining slogan is “Stronger Together”. Throughout the three-day event, multiple seminars were hosted by some of the most influential women in gaming. These talks highlighted recruitment trends within the industry, while allowing thousands of bright minds to network and contribute to your long-term enjoyment of gaming.
Clarion Gaming were the unsung heroes
Clarion Gaming is the brainchild behind ICE. They continue to drive the gaming community forwards, but also appear to impact the lives of non-gamers. Their ongoing support for Chips, a charity funded by gaming industry titans, has given new hope to the younger generation.
Managing director, Stuart Hunter, blessed Daisy Pickering with a fully motorised wheelchair, while Lucas Shields was awarded a lightweight manual wheelchair.
ICE 2024 Roadmap
With ICE 2023 packing so much excitement, it only makes sense to announce the follow-up event. This year’s ICE event will be the final showcase to take place in London, where 2025 will see its first ICE conference take place in Barcelona.
Who will be presenting at ICE 2024?
Leaders from across multiple industries spanning politics and gaming will be presenting at the upcoming event. These individuals know what pushes the needle, and how exactly their team’s efforts can help create an inclusive environment for all.
Here are some notable speakers at ICE 2024
- Stéphane Vojetta: MP, French National Assembly – Renaissance
- Bill Hornbuckle: CEO & President, MGM Resorts International
- Sir Jeremy Wright KC: MP, Conservative Party
- Alex Dixon: President & CEO, Q Casino & DRA
ICE 2024 Interactive sessions and workshops
Considering the tempo of this event, it comes as no surprise that the excitement levels are going through the roof. Attendees can gain insights from workshops from esports betting to world regulatory briefing, and others. Enhancing their overall understanding of industry trends, regulatory landscapes, and new market opportunities.
A handful of interactive sessions and dynamic workshops will allow attendees to get a first-hand look at some of the industry’s popular trends:
Confirmed workshops planned for ICE 2024
- Esports Betting Conference
- World Regulatory Briefing
- International Casino Conference
- iGaming Customer Journey Workshop
- Safer Gaming Workshop
- Innovating Lotteries Workshop
- Entering New Markets Workshop
Get Hyped for ICE 2024
ICE 2024 will be taking place from 6-8 February, where hundreds of passionate gamers and businesses will get to share their love of gaming. As it is the final showcase in London (it’s moving locations next year), it will feature influential speakers from politics and gaming, interactive sessions, and workshops on various industry trends, setting the stage for future gaming innovations.
Stay tuned, as we will be breaking down the highlights of the upcoming conference. We can’t wait to share it with you!
