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Overview
The Bet365 online sports betting brand is one of the younger online bookmakers in the industry. The Bet365 brand launched in 1999, is based in Stoke on Trent, United Kingdom. The sportsbook is 100% unique in nature. It is owned and operated by the famous Coates family. The origins of the beginnings of Bet365 began in 1974. This is when Peter Coates developed a successful string of UK betting shops.
Denise Coates developed and launched a sports betting platform in 1999. Thereafter, she secured a £15 million RBS loan with the family’s betting shop estate as collateral. Denise Coates was the managing director of the betting shop estate since 1995. She was ready to take the brand in a new direction. In 2005 the Bet365 online sports betting brand became a sole online sportsbook. This happened when a chain of brick and mortar bet shops were sold to Coral for an estimated £40 million.
Today the Bet365 online sports betting is one of the largest and most successful online bookmakers in the world. It provides an online betting platform covering dozens of sports betting options. These are advertised to over 200 countries around the globe. Furthermore, with betting and support service in seventeen different languages. It is currently estimated that the brand’s customer base is over 14 million worldwide players. An example of the success of the brand is seen in the financial reports. It reveals that in 2012, a total of £12.2 billion wagered on sports with revenues at around £646 million. The Bet365 online sports betting operating profit for that years is estimated to be around £116.5 million and the sportsbooks tax contribution was estimated at over £130 million.
Bet365 online sports betting continues to be a family held enterprise. Denise Coates and her brother John Coates are both joint chief executive officers. Their father, Peter Coates is the main chairman. The brand also continues to grow in demand as more punters switch brands to Bet365 online sports betting. This is largely thanks to its simple and user-friendly website. Players also enjoy wide sports coverage, both in terms of markets and live streaming. The brand also offers a full service on mobile. An increase in the number of players is taking their gaming and sports betting on the go with them.
The Bet365 online sports betting portal is also one of the most trusted online sportsbooks in the industry. It carries dual licensing and regulation for both the local UK and Ireland sports betting. This includes the global sportsbook. The Gibraltar Regulatory Authority license oversees global service operations. The UK Gambling Commission ensures that all local betting services are supervised in a strict manner. The Bet365 online sports betting operator also offers extensive banking options and currency support. This includes all major currencies such as USD, GBP, EUR, AUD, JPY, SEK, NOK, DKK and many others. The brand makes use of an extensive range of software providers to power every aspect of their website. This includes the virtual casino, live casino, poker room and sports betting portal.
Key facts about Bet365 online sports betting
The Bet365 online sports betting operator is a leading online sportsbook. This is thanks to a number of innovative and user-friendly features. One of which includes their ‘one wallet system’. This offers the ultimate in convenience for players using their desktop and mobile betting platforms. The brand also offers large bonuses. Larger in fact than many of their competitors. Bet365 employs close to 2000 personnel, rated as the seventh largest private concern in the United Kingdom.
The Bet365 online sports betting brand is rated as the biggest sportsbook in the world. They also offer an extensive online casino, along with world-class poker, bingo, Vegas and Macau casino games. Bet365 also extends a live casino, mobile casino, and sportsbook platform. All of this is accessible through a single user account. Bet365 is an active member of the Independent Betting Adjudication Service (IBAS). This means that they subscribe to the body’s guidelines on fair gaming and betting. Bet365 also agrees to abide by all decisions regarding conflict resolution between them and their players reached by IBAS.
The Bet365 online sports betting portal is well-known for its excellent customer services. The friendly team is reached around the clock and throughout the year. The betting website offers the highest levels of digital security. Their Thawte SSL Web Server Certification goes a long way in providing players with confidence in the brand.
Bet365 Sports Betting Design and Layout
The Bet365 online sports betting website is 100% user-friendly. It is one of the slickest website designs and layouts of all online sportsbooks on the net. While many other online sportsbooks are cluttered, the Bet365 online sports betting platform manages to avoid these pitfalls. This is evident in its design and presentation.
The website colour palate is also elegant and refreshing. The mint green and grey combination makes it very easy to read important information. It also creates a sense of relaxation. This is an important factor for players spending extended amounts of time on the site. The designers chose to go with a combination of white for the font colour. Furthermore yellow is used to great effect to highlight important features, as well as important links and so on.
All of these design elements are not only aesthetic but also practical. The Bet365 online sports betting website manages to look extremely elegant and practical at the same time. New players do not feel intimidated when they first visit the website. All pertinent information within each market category is neatly laid out in columns. These columns, presented in alternating shades of grey, make it easy to see the important information. This is vital when placing quick bets and to assess current stats.
Each betting market (sports category) is itemized in a column on the far left of the screen. This can be seen at the beginning of the Live and In-Play feature. Players can easily follow the list and click on the market that most appeals to them. The middle two columns on the homepage display all current and upcoming events. This includes Live and In-Play fixtures as well as other events including football, tennis, rugby and so on. The column on the far right displays the latest promotions. You may easily detect the highlighted offering in the casino and the all-important bet slip. This also includes a simple drop-down bar for selecting odds format display.
Bet365 Sports Betting Markets and Odds
Bet365 online sports betting offers a solid list of popular betting markets. These include extensive coverage of football (soccer), horseracing, Greyhound racing, rugby, cricket and many others. Each market from the left-hand side list of available markets contains its own specific set of options. This is coupled with all of the latest betting information and appropriate options as well. The sports options available at Bet365 include:
- Football
- Horse racing
- Greyhound racing
- American football (Gridiron)
- Rugby Union
- Rugby League
- Basketball
- Baseball
- Boxing
- Aussie Rules Football
- Tennis
- Cricket
- Golf
- Athletics
- Bowls
- Bowling
- Darts
- Cycling
- Mixed Martial Arts
- Ice hockey
- Motor racing
- Gaelic sports
- Handball
- Futsal
- Snooker
- Virtual sports
- Winter sports (Alpine skiing, Biathlon, Cross-country skiing, Ski Jumping)
- Specials (World, Australia, Italy, Denmark, North America, United Kingdom)
- More sports (Badminton, Bandy, Curling, Combat sports, Floorball, handball, Netball, Surfing, Table Tennis, Trotting, Water Polo)
As one can see from this list, the Bet365 online sports betting platform offers a solid selection of global sporting markets. There are also a few interesting non-sport related markets that are gaining in popularity. These are demanded by both experienced online punters and new players. The Bet365 non-sport betting markets include:
- Financials
- Weather
- Entertainment
All of these non-sports betting markets include their own odds and betting options. Each with relevant bonus offers. To begin playing one of these interesting markets, simply sign up with Bet365 online sports betting platform. Thereafter make your deposit and select a market to begin playing. The Bet365 online sports betting layout makes it easy for anyone to start playing in one of the above-mentioned markets.
The Bet365 bookmaker also makes available a range of odds formats to suit different punters from around the world. These include the United Kingdom, European and American odds formats. This allows for easy betting in decimal form, fractional form or points spread formats. The Bet365 online sports betting brand also offers a competitive range in their betting margins. This is one of the main reasons why this sportsbook brand has become so popular over the last few years. The brand also set their minimum bet ask at 0.1 and their maximum bet is set according to the relevant market. An example of Bet365 online sports betting margins looks something like this:
- Basketball 0%
- Soccer 6.4%
- Tennis 4.8%
- Baseball 4.5%
- Ice hockey 3.2%
- football 4.2%
- Overall betting margin 4.5%
Bet365 online sports betting offers an extensive market for football (soccer) fans. This features extensive coverage of teams and leagues all over the world. Clicking on the soccer tab shows the current options available within this market. The bookie also includes the option to select team betting. Team betting is punting on all of your favourite teams from different leagues. Otherwise, you may select Outrights which entails betting on leagues and/or cups. Punters can also make selections within the UEFA league or other leagues around the world. This includes the Americas and Asia leagues. It shows that an incredible range of betting options within one of the biggest online betting markets in the world is prevalent. Players can also select different bets including teams to win or lose, the number of goals scored, top goal scorer and so on.
Live Betting and Streaming at the Bet365 Online Sports Betting Portal
Being able to place bets at a moment’s notice as well as closely follow the action on selected markets from both a desktop device or mobile, has become the number one way in which sports bettors interact with their chosen sportsbook. Any sportsbook that does not offer live betting and streaming services runs the risk of losing out on the fastest growing sports betting market in the world. The Bet365 online sports betting portal does not offer brick and mortar retail sports betting options as they sold their franchise to Coral some years ago. This means that the brand has to keep up to date with the latest trends in online sports betting.
The Bet365 online sports betting platform offers a fully comprehensive betting system with plenty of options to suit all types of players. The Bet365 live betting console is impressive and shares the same clean and easy-to-use layout as the rest of their site does. To access the live betting and streaming service, simply click on the Live and In-Play tab located at the top of the betting markets menu on the left-hand side of the screen.
The first thing that you will notice is several options at the top of the In-Play page. These are listed as Overview, Event View, Multi-View, and Schedule. Each of these options allows a facet of the In-Play service to be displayed. For instance, clicking on the Overview tab (the default tab for this page) one will automatically see everything that is available within the In-Play selection. This includes all the different markets receiving In-Play coverage as well as more specific details per market including teams. It also includes event data, the times of the events, current scores, current odds and so on. Live In-Play coverage includes popular markets such as Soccer/football, tennis, basketball, ice hockey, cricket, and horse racing.
Bet365 live streaming covers sporting events as they happen. This is achieved via a live streaming video service available on the website. To access the Bet365 live streaming service, simply click on the “Live Streaming” link which will take you to a separate webpage. The live streaming page offers real-time coverage of various events including soccer, tennis and more and enhances the In-Play option tremendously. There are only two slight drawbacks with the Bet365 live streaming service. One is that there is a slight delay in the display of the event. This is usually a few seconds or more depending on the quality of your bandwidth. It is actually a standard phenomenon and is the same at other online sportsbooks offering a streaming service. The other slight drawback is that the Bet365 live streaming screen which is not viewable in a full-screen format. The only way to increase the size somewhat is to lower the resolution of the stream.
Bet365 Sports Betting Promotions and Bonuses
The Bet365 online sports betting platform offers a range of competitive promotions and bonuses both to new players and existing members. The online sports betting brand offers all new players a lucrative Bet365 welcome bonus. The starter offer is considerably larger than many of its competitors. New players that make their to Bet365 registration for a new player account, can expect to receive a 100% Bet365 deposit bonus. This is available on the first deposit, exclusively at the Bet365 online sports betting platform. In order to qualify for the bonus, all new players must make a minimum deposit of at least $20. Thereafter, they’ll receive a full 100% cash match on their deposit up to a maximum of $200.
The Bet365 online sports betting welcome bonus package is displayed in dollars although players can make use of a variety of currencies. Subsequently, it will be automatically converted to US dollars based on current exchange rates. The Bet365 welcome bonus is quite popular with new players, as it offers a comprehensive cash bonus used throughout the brand’s offerings. Thanks to Bet365’s simple “One Wallet” system, a single account and bonus offer is used throughout the site. The bonus also offers very reasonable playthrough terms, discussed in the next section.
The Bet365 online sports betting operator also provides ongoing and new promotions. The promotions are available for all of its players, new and existing, each and every week. The latest bet365 promotions are prominently displayed on the right-hand side of the screen next to the Bet Slip. These are never distracting or obtrusive. Some of the current promotions include the following:
50% Bet365 Parlay Promotion
The 50% Bet365 online sports betting parlay bonus is for players who play within the American and Canadian markets. It entails increased earnings of 50% on all American and Canadian sports pre-game parlays. The promotion includes regular and post-season basketball, football, baseball, and hockey. It also includes a number of betting options. Players taking advantage of the 50% Bet365 online sports betting parlay promotion can choose from the spread, puck line, run line, first and second half points spread, game totals, first and second half totals and money lines.
Bet365 Euro Soccer Bonus
The Euro Soccer Bonus is a Bet365 online sport betting accumulator with the opportunity to earn a 100% bonus (up to) on top domestic European league accumulators. This promotion includes group and knockout stages of the Champions League. The Bet365 online sports betting promotion is applied to returns on pre-match accumulators of three or more selections. It includes Full-Time Result or Result/Both Teams to Score markets (English Premier League, Italian ASeries, German Bundeliga1, Spanish PrimeraLiga and UEFA Champions League).
Special conditions affecting Bet365 sports betting bonuses
Naturally, all Bet365 online sports betting bonus offers and promotions include a series of terms and conditions. These should be read thoroughly before taking up the offer. While most offers and promotions are governed by the same basic terms and conditions, it is important to never assume that all offers are the same. Some may have different terms that are only applicable to certain markets. To this end, the Bet365 online sports betting brand has included a simple quick link on every offer. These offers automatically take you to the relevant terms and conditions of that particular offer.
The Bet365 online sports betting welcome bonus offer also comes with its own specific set of terms and conditions. These include certain stipulations that must be followed in order to qualify for the bonus offer. Naturally, the first qualifying condition is the completion of a verified new player account. It is required by all new players to agree to in order to deposit funds.
Once the registration process is complete, players are required to make a deposit into their new player account of no less than $20. Players can, of course, make use of whichever currency they prefer. This is provided that it’s available on the Bet365 online sports betting banking page. All currencies automatically convert to USD using up to date currency conversions.
The bonus offer is a 100% match up to a maximum of $200. The qualifying deposit must be made within seven days prior to you entering your special Bet365 online sports betting promo code. You will receive the special 10 digit promo code after completing your player account registration. This happens after Bet365 sends you the code (ending in NCDBS) to your email address.
In order to place bets with your new bonus, you will first need to turn over your deposit amount at least once in the markets of your choice. You will also need to settle all bets to the value of three times your deposit plus bonus. This happens before you are allowed to make any withdrawals. If you do not manage to meet your turnover requirements within ninety days of receiving your bonus, any remaining bonus funds in your player account will be forfeited.
The bet365 online sports betting sign up bonus offer is available to players living in the following countries or territories:
- Austria
- Canada
- Cyprus
- Finland
- Germany
- Gibraltar
- Greece
- Iceland
- Luxembourg
- New Zealand
- Norway
- Sweden
- Switzerland
- United Arab Emirates
How do you register at the Bet365 sports betting platform?
Registering a new player account with the Bet365 online sports betting operator is simple, quick and easy. The brand has made the entire process as easy as possible. It is easily completed within a single page registration form. If you registered with any other online bookmaker, you will be familiar with the basic process. If you are new to the world of online bookmakers, then read the following step by step guide which will take you through the entire process.
Step One
Let’s begin the process of signing up with Bet365 online sports betting registration. You will first need to visit the Bet365 online sports betting website which you can do from your desktop/laptop device. You may even sign up via your mobile. The process is exactly the same in either case. Once on the website, simply click on the banner advertising the welcome bonus offer. As another option, look for the “Join Now” button.
Step Two
Once you have clicked on the “Join Now” button, a separate screen will appear. This is known as a pop-up screen. The pop-up display is the Bet365 online sports betting registration page and, while it may look fairly extensive, the entire process really only takes a few minutes to complete. To begin the process, select the country which you are playing from. This can be selected from a simple drop down menu. Click on the relevant option then move onto the next box. Next, you will need to fill in your title (Mr/Mrs/etc) as well as your first name, middle name and surname. Also included in this section is your date of birth with the day, month and year menus to select from.
Step Three
The next step is filling in your residential and contact details. This starts with your residential address including your house number or name, flat number and zip/postal code. There is also an option to “Find Address” using your GPS location. Next, fill in your email address as well as a contact number. You will need to confirm your email address to ensure accuracy. It is also recommended that you choose an email address that you use on a regular basis. This is the email address that the Bet365 online sports betting brand will use to confirm your registration. The operator will also send you the special promo code PIN number to this address. You can also select your language preference from a drop-down menu. Enter your time zone and odds display preference including decimal, fractional and point.
Step Four
Step four is the last step in the registration process and includes your username and password creation. Choose a valid username as well as a password and confirm your password in the appropriate block. You will also need to create a four-digit security number and confirm your security number in the next block. The final two blocks are for your maiden name and your personal bonus promo code or referrer code. Finally, you can tick the box to receive Bet365 information about future bonuses and promotions. These are sent to your email address which is recommended to stay in the loop. Once you have read the Bet365 terms and conditions and confirm that you are over 18 by ticking the appropriate box, you can go ahead and click on the large “Join Now” button at the bottom of the registration page.
Is the Bet365 online sports betting platform safe and reliable?
Bet365 online sports betting presents a safe and secure betting platform. This incorporates a number of highly sophisticated safety measures and checks. The purpose is to ensure that all of the players enjoy a safe online betting environment. This is regardless of whether they are accessing the site from their mobile device or desktop computer. This is another reason why Bet365 online sports betting is fast becoming the online sportsbook of choice for many experienced and new players.
To ensure absolute fair and transparent gaming practices, the Bet365 online sports betting brand is a registered member of the Independent Betting Adjudication Service (IBAS). This highly regarded and industry-recognized adjudication service is the intermediary when disputes arise. It is the middleman between players and service providers such as Bet365. This ensures that an impartial third party is involved in bringing any disputes to a fair and reasonable conclusion. Members of IBAS also undertake to adhere to the policies regarding fair and transparent gaming. This is stipulated by the body and any member not found to be upholding these principles is instantly removed from their register.
The Bet365 online sports betting operator also takes steps to ensure that all communication between their players and support staff remains completely encrypted. This applies to bank, customer support and registration as well. The brand features Thawte SSL Certification. This is a service used by the vast majority of quality, reputable online casinos, and sportsbooks. Thawte SSL encryption technology is the most secure platform in the industry. It ensures that no unauthorized third parties are able to access any information on the Bet365 online sports betting servers.
The Bet365 online sports betting portal also features dual licensing and regulation. This serves both their local UK and worldwide markets. For all local sports betting in the United Kingdom, Bet365 online sports betting is registered and regulated by the UK Gambling Commission. For their international operations, they are registered with and regulated by the Malta Gaming Authority. Both of these regulatory institutions are highly respected and recognized throughout the industry.
Bet365 online sports betting deposit options and withdrawal times
The Bet365 online sports betting website offers a wide variety of payment options. This is set in place to suit every market or region in which the brand operates. The diversity in their banking policies is another reason why the brand is highly regarded. The countries or territories in which Bet365 online sports betting offers their services, along with relevant currencies are listed here:
- ARS
- GBP
- BGN
- AUD
- NZD
- BRL
- CAD
- CZK
- EUR
- RMB
- HKD
- DKK
- ISK
- JPY
- HUF
- MXN
- NOK
- RON
- INR
- SEK
- SGD
- MYR
- ZAR
- CHF
- PLN
- TWD
- THB
- USD
To go along with this vast range of countries and currency support, Bet365 online sports betting also offers a variety of payment options to suit each country or territory. General payment options include all major credit and debit cards. The brand also accepts Paysafecard, Neteller, and Skrill. Although not all of the payment options can be used in every geographical location. Let’s have a look at the list of countries along with applicable payment options:
- PayPal: Only for the UK, Ireland, Germany, Austria, and Sweden
- GiroPay: Only for Germany
- NeoSurf: Only for Cyprus
- Euteller: Only for Finland
- Trustly: Only for Finland, Poland, and Sweden
- Nordea: Only for Sweden
- Przelewy24: Only for Poland
- Sporopay: Only for Slovakia
- EntroPay: Only for Germany, Switzerland, and Austria
- Qiwi: Only for Germany, Switzerland, and Austria
- Sofort: Only for Germany, Switzerland, and Austria
- Abaqoos: Only for Hungary
All deposits made into Bet365 online sports betting accounts are instant. These are also free of any additional charges. Withdrawals are generally processed with the same method as deposits and the majority of payout times are very fast. Customers using Skrill should experience a payout time frame of around three hours. On the other hand most credit, debit, and bank transfer withdrawals should take two to three days to reflect.
Bet365 online sports betting customer service and support
Good dependable customer support is one of the most important factors to consider when selecting an online sportsbook. It is always a smart option to choose a brand that offers comprehensive customer support. This is important if you are new to the online sportsbook industry.
Players can expect fast, friendly and efficient customer support services through a variety of communication channels. Bet365 online sports betting customer support is also available 24 hours a day. Easily access support each and every day of the week throughout the year.
Customer support services are also available in a variety of worldwide languages including:
- English
- German
- Italian
- Spanish
- Swedish
- Hungarian
- Japanese
- Chinese
- Greek
- Danish
- Polish
- Portuguese
- Czech
- Romanian
- Norwegian
- Russian
- Slovak
The fastest and effective way to reach customer support is simply by activating the Live Chat feature. This is available on every page of the online website. The Live Chat feature is also available to mobile Bet365 online sports betting users. Generally, all queries and issues are addressed within a few minutes. Customers can also request that the Bet365 online sports betting support staff call them back. Alternatively, you can send a quick email to the support team. Emails are also answered with great efficiency. A reply is expected within twenty minutes to an hour. There is also a call centre phone service which is free in select areas. It is advisable to check first before placing calls to Bet365 online sports betting support staff.
Bet365 online sports betting on Mobile
Taking gaming on the go via a mobile device has become the biggest trend in modern internet gaming. The sports betting industry is no exception to the trend. Bet365 online sports betting offers one of the most competitive mobile gaming platforms in the industry. Players are able to use their single Bet365 player account for both the Bet365 casino as well as the Bet365 sportsbook. Furthermore, players can also use their “One Wallet” system across the entire Bet365 platform. This includes the Instant Play casino, live casino, Bet365 Poker, Bet365 Bingo and the Bet365 mobile gaming platform.
The innovative Bet365 mobile interface allows Bet365 players two distinct options. These are designed to address as many needs and preferences as possible. On the one hand, players can choose to download a native app designed for Windows Mobile, Android, iOS, and Blackberry. It is recommended to check whether your particular device is compatible with the mobile app.
The second option is to use the web-based app which automatically configures to fit your device screen and resolution. This second method is extremely popular as it suits a wider range of devices. This can only be said as long as you are running the latest HTML5 mobile web browsers. In both options, players can enjoy a quality mobile platform that is on par with the desktop Bet365 internet sportsbook experience. The mobile Bet365 online sports betting platform also offers a wide range of online sports betting markets. These include all of the favourites such as soccer, American football, cricket, boxing, MMA, rugby horse racing, Greyhound racing and much more.
Making bets on your mobile device is just as easy as the main website. The mobile platform features the same drop-down menus at the top of the screen for betting markets. It is simply a matter of clicking and scrolling to see which teams or players are participating in events.
What are others saying about Bet365 online sports betting?
Bet365 online sports betting is one of the most talked about digital sportsbooks. The brand is popular across a number of industry-related forums and chat rooms. More punters sign up with the brand as opinions regarding its high level of quality customer care is top notch. The brand’s solid bonus offers also receive considerable praise. These are shared among experienced online sports betting fans.
One of the biggest areas of praise for Bet365 online sports betting is in its market coverage. This is extended to the millions of players across 200 countries across the globe. Fans of the brand also enjoy the fact that the Bet365 online sports betting brand offer a wide array of payment options. Notably, these include extensive banking, fast payouts and very wide currency support. Thus creating a convenient, simple sports betting interface.
Perhaps one of the few complaints has to do with the fact that the Bet365 online sports betting live streaming service are somewhat limited. Players who enjoy a more immersive user experience complain about the small screen size.
The conclusion of Bet365 online sports betting
The Bet365 online sports betting brand may not be as old or enjoy as long a history as some other online sportsbook brands, but has achieved a good level of success regardless of this fact. The Bet365 online sports betting portal is often the go-to online sportsbook brands for many experienced and new players alike. This is of course for many very good reasons. Bet365 online sports betting has concentrated all of its energy on presenting the best possible digital sportsbook. To a large extent, the brand succeeded in this endeavour quite well.
Bet365 online sports betting offers a range of sports and betting markets with plenty of different betting options to suit all preferences. The brand also provides several non-sports related betting markets. These include financials, weather, and entertainment. Thanks to the advanced In-Play betting and live streaming coverage, the brand manages to stay ahead of their competitors. Bet365 offers an overall package that is more exciting and dynamic than others are able to provide.
While many other online sportsbooks extend a cluttered and overwhelming website, Bet365 differs. The online sports betting website managed to design a user interface that is both fresh, modern and easy to use. The site appeals to experienced players who enjoy accessing a wealth of easy to read information. New players find the site easy to navigate without being confusing or intimidating. The Bet365 online sports betting colour scheme is pleasant and practical too. The cool green and grey with yellow accents are an instantly recognizable brand aesthetic. This is true not only on the internet but on virtually every major field and track in the world today.
