Net Entertainment, or more commonly known as NetEnt, have been around since the early 90’s and has carved a solid place for themselves in the online gambling market over the past 2 decades. They are considered by many to be one of the top contenders for the position of top software casino provider in the world and a quick look at their products make it easy to see why that is, as they produce some of the best video slots out there!
NetEnt is a great innovator of casino games with over 200 games from various genres and themes. They currently supply over 100 casinos from all corners of the globe with countless top quality casino games and bring entertainment to an immeasurable number of players every day. Since their inception, they’ve grown immensely and now employ over 700 people in their widespread offices in countries such as Sweden, Malta, Ukraine, Gibraltar, USA and Poland.
NetEnt was one of the very first online casinos to break into the Italian casino market in 2011 due to that country’s notoriously strict gambling regulations. They then went on to start trading in Denmark in 2012 and Spain in 2015, on the very day that the first licenses were granted by the regulators. In 2014 they boasted an unbelievable number of 21.4 billion transactions being handled by their casino games.
NetEnt History
NetEnt was officially launched in 1996 and spent the first few years building a portfolio and gaining popularity. The first official NetEnt powered casino was launched in 2002 and in 2009 they were listed on Nasdaq OMX. In 2011 they launched their first game that was available online as well as on mobile platforms and 2013 saw the introduction of their first live casino platform. They have been able to penetrate a number of difficult markets including Italy in 2011, Denmark in 2012 and Spain and the US in 2015.
NetEnt is no stranger to being awarded for their efforts and by now must have built an entire trophy room to showcase their achievements. Here are some of the awards they’ve won over the years.
EGR Awards 2015
- Slot Provider of the Year
- Innovation in Mobile
- Mobile Supplier of the Year
WiG Awards 2015
- Hidden Talent of the Year
Global Gaming Awards 2014
- Digital Gaming Innovation of the year
EGR Awards 2014
- Mobile Supplier of the Year
- Slot Provider of the Year
- RNG Casino Supplier of the Year
WiG Awards 2014
- Leader of the Year
IGA Awards 2014
- Innovator of the Year
ERG Awards 2013
- Innovation in Slot Provision
- Innovation in Mobile
- Mobile Supplier of the Year
ERG Awards 2010 – 2012
- Innovation in RNG Casino Software (2010, 2011, 2012)
- Innovation in Slot Provision (2012)
NetEnt Games and Features
NetEnt is highly popular among online casinos not only for their great games but also for the software and services they offer. Among these are a back office system and API they call Extend which allows casino operators to monitor the activities at their casinos and to customize the experience in a way that best suits their players. These systems provide operators with vast amounts of information that allows them to create statistics and pull reports so they know exactly what’s going on in their casino.
The games at NetEnt is obviously the biggest reason why this company is so popular. Over the years they’ve learned exactly what the industry demands and thus have been able to create some of the most popular casino games in the world. Their games also come with some of the most memorable characters found in any casino games which has gained increasing popularity for those games. Some of the characters are unique while others are part of a branded theme, these games include names such as Dracula, South Park, Aliens, The Invisible Man, Gonzo’s Quest and Starburst. Their games deliver a return to player (RTP) ratio of between 95% to 98% which is higher than most and that coupled with their superior graphics, audio inserts and unique gameplay mechanics explain why NetEnt is so popular. When using their back office system, NetEnt also makes it possible to integrate their games seamlessly into any casino platform.
NetEnt’s live casino offerings are also among their more popular titles with variations of Roulette and Blackjack available. Their live casino offerings stand out for a number of reasons, among which is the inclusion of their Chroma technology that allows for easy high definition image integration which is used for branding, customizable promotions, various acquisition and retention tools, cross-selling opportunities and various other tools available to casinos. The reason these games are so popular with the players is that they can be played in both landscape and portrait modes, they feature fantastic graphics and sound, easy to use interface and are available in 25 languages and currencies.